David Aaker Managing Brand Equity Pdf 19
Summary of Managing Brand Equity David A. Aaker, Looking for the book? We have the summary! Get the key insights in just 10 minutes. Start .
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. David A. Aaker, 1471104389, 9781471104381, Simon and Schuster, . MANAGING BRAND EQUITY, . Advertising management , David A. Aaker, .
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References Aaker, David A. (1991), Managing Brand Equity, San Francisco: Free Press. Aaker, David A. and Kevin Lane Keller (1990),"Consumer Evaluations of Brand .
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